CirTran Introduces ‘Read Deal Grill' with National TV Infomercial Blitz
30-Minute Infomercial Feature 4-Time Heavyweight Champion Evander Holyfield
SALT LAKE CITY , Oct. 1, 2007 -- CirTran Corporation (OTC BB: CIRC) said today that it has introduced "The Real Deal Grill(TM)," the new electric indoor/outdoor cooking appliance it manufactures and markets, carrying the name and endorsement of Evander Holyfield, the former heavyweight champion of the world.
A new 30-minute infomercial featuring Holyfield made its debut last week in a nationwide TV blitz, airing from coast-to-coast and drawing what CirTran founder and president Iehab J. Hawatmeh called “great interest for a product shown to the public for the very first time.”
The introduction of The Real Deal Grill began Saturday, Sept. 22, Mr. Hawatmeh said, with airings of the infomercial on “highly targeted regional and national stations.” The infomercial aired more than 40 times over a five-day period “in virtually all major markets in the U.S. ,” he said.
CirTran, an international full-service contract manufacturer of IT, consumer and electronics products, said initial sales of the grill “were very promising.
“We were pleased by the reaction, and orders,” Mr. Hawatmeh said, noting that the basic Real Deal Grill is also available for $99.00 online ( www.realdealgrill.com ) and toll-free at ( 800) 901-5310, X3. The grill includes multiple interchangeable cooking surfaces, with numerous add-on items available, making it what Mr. Hawatmeh called “a versatile must-have cooking appliance for any occasion . . . camping in the mountains, tailgating at a game, or grilling at home.”
Holyfield: A Knockout of a Product
Taking a break from preparations for his WBO world heavyweight championship fight scheduled for October 13 in Moscow with Sultan Ibragimov, Mr. Holyfield said he was “very enthusiastic about the creation and promotion of The Real Deal Grill.”
Now seeking an unprecedented fifth world heavyweight championship, Holyfield said he was "excited about bringing this great new product to his fans – and fans of great food everywhere. You must connect with a product like you connect with a punch,” he said, “and I am behind The Real Deal Grill all the way. It's a real knockout of a product, and I am committed to making The Real Deal Grill a true champion of a product that everyone will want to own."
"We had hoped to introduce The Real Deal Grill sooner, but with refinements to make the grill really special and with Evander's busy schedule, it took longer than expected,” said Mr. Hawatmeh. “But now, with the grill out in the market and the infomercial on the air, we are all very, very excited.”
The Real Deal Grill was built by CirTran-Asia, which specializes in the direct response, sold-on-TV marketplace, and is the first proprietary product to be engineered, manufactured and marketed by CirTran.
About CirTran Corporation
Founded in 1993, CirTran Corporation (OTC BB: CIRC, www.CirTran.com ) is a premier international full-service contract manufacturer. Headquartered in Salt Lake City, its ISO 9001:2000-certified, non-captive 40,000-square-foot manufacturing facility is the largest in the Intermountain Region, providing "just-in-time" inventory management techniques designed to minimize an OEM's investment in component inventories, personnel and related facilities while reducing costs and ensuring speedy time-to-market. In 1998, CirTran acquired Racore Technology ( www.racore.com ), founded in 1983 and reorganized as Racore Technology Corporation in 1997. Continuing to grow, in 2004 CirTran formed CirTran-Asia as a high-volume manufacturing arm and wholly owned subsidiary with its principal office in ShenZhen , China . Today, CirTran-Asia operates in three primary business segments: high-volume electronics, fitness equipment, and household products manufacturing, focusing on the multi-billion-dollar direct response industry.
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