CirTran to Reintroduce Popular Ceramic Pro Flat Iron on TV
With Infomercials Airing from Coast-to-Coast Starting Tomorrow
SALT LAKE CITY, May 18, 2007 – The True Ceramic Pro™ flat iron – used around the world and one of the most popular products ever sold on TV – will make its return via infomercial this weekend, reintroduced by CirTran Corporation (OTC BB: CIRT), its owner, manufacturer and marketer.
Infomercials featuring the True Ceramic Pro will air in the six top markets – New York City , Los Angeles , Chicago , Philadelphia , Boston and San Francisco – and in 23 other major media markets including Baltimore , Denver , Detroit , Houston , Indianapolis , Las Vegas , Miami , Minneapolis-St. Paul, New Orleans , Orlando , Phoenix , Salt Lake City , San Antonio , St. Louis , and Washington , D.C. , starting tomorrow. The 30-minute True Ceramic Pro infomercial will be seen on over-the-air stations, including ABC and Fox affiliates, as well as on popular independent and cable stations, and will include all new offers for viewers. The product can also be purchased at The True Ceramic Pro™ web site: www.trueceramicpro.com .
CirTran, the manufacturer of the True Ceramic Pro since March of 2005, acquired all rights to the popular hair care appliance and accessory kit from Advanced Beauty Solutions, LLC (ABS) of Los Angeles for a total of $2.3 million nearly a year ago. “Now, for the first time,” said CirTran Founder, President and CEO Iehab J. Hawatmeh, “the CirTran name will be seen on TV as part of the presentation of the infomercials.”
CirTran Sees Increase in Sales and Higher Margins on Product
Mr. Hawatmeh said that CirTran “anticipates significantly improved margins on the reintroduction of the True Ceramic Pro as we control the entire process, from manufacturing to marketing to fulfillment.”
Mr. Hawatmeh said CirTran plans to introduce the True Ceramic Pro as a retail item later in the year, “with the belief that its name brand recognition will be further enhanced by its reintroduction on TV, helping create pull-through for the product line in stores.”
About CirTran Corporation
Founded in 1993, CirTran Corporation (OTC BB: CIRT, www.CirTran.com ) is a premier international full-service contract manufacturer. Headquartered in Salt Lake City, its ISO 9001:2000-certified, non-captive 40,000-square-foot manufacturing facility is the largest in the Intermountain Region, providing "just-in-time" inventory management techniques designed to minimize an OEM's investment in component inventories, personnel and related facilities while reducing costs and ensuring speedy time-to-market. In 1998, CirTran acquired Racore Technology ( www.racore.com ), founded in 1983 and reorganized as Racore Technology Corporation in 1997. Continuing to grow, in 2004 CirTran formed CirTran-Asia as a high-volume manufacturing arm and wholly owned subsidiary with its principal office in ShenZhen , China . Today, CirTran-Asia operates in three primary business segments: high-volume electronics, fitness equipment, and household products manufacturing, focusing on the multi-billion-dollar direct response industry.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
All trademarks are properties of their respective owners .