CirTran Gets $30 Million Contract for New Sold-on-TV ‘The Real Deal Grill’
TV Infomercials to Feature Four-Time Heavyweight Champion Evander Holyfield
SALT LAKE CITY, April 19, 2006 – CirTran Corporation (OTC BB: CIRT), a full-service contract manufacturer of IT, consumer and consumer electronics products, announced today that it has signed a contract valued at $30 million for “The Real Deal Grill™, which will initially be sold on TV worldwide and endorsed by Evander Holyfield, the four-time heavyweight champion of the world.
Trevor M. Saliba, CirTran’s executive vice president for worldwide business development, said a contract was signed with Harrington Business Development (HBD) of St. Petersburg, Florida, giving HBD the rights to market the Grill – built by CirTran –in the Americas and Japan. HBD, said Mr. Saliba, will be buying $30 million in product from CirTran during the initial term.
The Real Deal Grill is an electric indoor cooking product complete with a deluxe stand and three interchangeable cooking surfaces. It will be manufactured exclusively by CirTran-Asia, a CirTran subsidiary which specializes in serving the growing direct response industry. The Grill was designed and patented by Charles Ho, president of CirTran-Asia.
Earlier this week CirTran announced that Holyfield had endorsed The Real Deal Grill, including being in TV infomercials and print ads for the product. In October of 2005, CirTran obtained the licensing rights to the Grill for the Americas and Japan, as well as the worldwide manufacturing rights for the consumer product, from EURO-G.E.M. GMBH, based in Germany.
Infomercials to Star Evander Holyfield
HBD will initially market The Real Deal Grill on TV through infomercials in the U.S., Canada, South America and Japan, which will be filmed shortly in Florida featuring Holyfield. Mr. Saliba said CirTran could begin seeing revenues from The Real Deal Grill by summer.
“Teaming with HBD to bring The Real Deal Grill to market is a major step forward for CirTran,” he said. “Tim and Kevin Harrington helped pioneer and define the direct response industry, and we are very happy to partner with them on this project.”
Mr. Harrington said that “working with CirTran, we are confident we will have a high quality product that we can be proud to bring to market around the world.
“For more than 20 years, our company has produced infomercials and marketed products globally, generating more than $3 billion in sales,” he said. “Now we welcome The Real Deal Grill, designed by Charles Ho and manufactured by CirTran, to our array of products and look forward to a long and profitable relationship.”
About CirTran Corporation
Founded in 1993, CirTran Corporation (OTC BB: CIRT, www.CirTran.com) is a premier international full-service contract manufacturer. Headquartered in Salt Lake City, its ISO 9001:2000-certified, non-captive 40,000-square foot manufacturing facility is the largest in the Intermountain Region, providing “just-in-time” inventory management techniques designed to minimize an OEM's investment in component inventories, personnel and related facilities while reducing costs and ensuring speedy time-to-market. In 1998, CirTran acquired Racore Technology ( www.racore.com), founded in 1983 and reorganized as Racore Technology Corporation in 1997. In 2004, it formed CirTran-Asia as a high-volume manufacturing arm and wholly-owned subsidiary with its principal office in ShenZhen, China. CirTran-Asia operates in three primary business segments: high-volume electronics, fitness equipment and household products manufacturing, focusing on the multi-billion dollar Direct Response Industry.
About Harrington Business Development
Harrington Business Development (HBD) is part of Reliant International Media Corporation, a full-service direct response company founded by industry pioneers and leaders Tim and Kevin Harrington. The Harrington’s, who have been in the direct response industry since the early 1980's, have produced long and short form infomercials for products in virtually every category, which have been seen on TV around the world. Kevin Harrington is a founding member of the Electronic Retailing Association, and together, the brothers and their companies have amassed sales for products of more than $3 billion . . . and counting.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.