CirTran’s True Ceramic Pro Infomercial Listed Among ‘Top Infomercials’
SALT LAKE CITY, July 27, 2006 – CirTran Corporation (OTC BB: CIRT), a full-service contract manufacturer of IT, consumer and consumer electronics products, said today that its infomercial for the True Ceramic Pro Flat Iron Kit has gained national recognition among the “Top Infomercials of 2005.”
“According to a listing in the new ‘Electronic Retailer Magazine’ of the ‘Top 100 Infomercials of 2005’, our 30-minute True Ceramic Pro infomercial was ranked 53 rd,” said Trevor M. Saliba, executive vice president for worldwide business development for CirTran. The research and ranking came from Jordan Whitney, Inc. (www.jwgreensheet.com), and includes the most aired and viewed infomercials.
CirTran acquired the popular Flat Iron Pro infomercial in June with other assets of Advanced Beauty Solutions, LLC (ABS) of Los Angeles, including product inventory, intellectual property, customer lists and trade secrets, for $2.3 million.
Background with True Ceramic Pro
CirTran’s history with the True Ceramic Pro began in January 2005 when it signed an exclusive manufacturing agreement with ABS for the product. Six months later, it signed another exclusive manufacturing agreement with ABS to manufacture a hair dryer kit.
Through October 2005, CirTran shipped approximately $4.75 worth of flat iron product to ABS, for which it had received total payments of approximately $788,000. In November 2005, CirTran repossessed approximately $2.34 million in products from ABS in the U.S., as permitted pursuant to its contract.
CirTran and the Beauty Products Business
“Armed with this very popular infomercial, product inventory and strong industry knowledge, CirTran is now in the beauty products business,” Mr. Saliba said. “We reintroduced the True Ceramic Pro Flat Iron Styling Kit earlier in July via the infomercial in a nationwide marketing program on DRTV.”
CirTran signed a co-marketing agreement with Media Syndication Global, LLC (MSG), a multi-channel consumer products direct marketing company, to merchandise the True Ceramic Pro in the U.S. and overseas. The contract has a value of at least $12 million per year to CirTran if minimums are met.
About CirTran Corporation
Founded in 1993, CirTran Corporation (OTC BB: CIRT, www.CirTran.com) is a premier international full-service contract manufacturer. Headquartered in Salt Lake City, its ISO 9001:2000-certified, non-captive 40,000-square foot manufacturing facility is the largest in the Intermountain Region, providing “just-in-time” inventory management techniques designed to minimize an OEM's investment in component inventories, personnel and related facilities while reducing costs and ensuring speedy time-to-market. In 1998, CirTran acquired Racore Technology ( www.racore.com), founded in 1983 and reorganized as Racore Technology Corporation in 1997. In 2004, it formed CirTran-Asia as a high-volume manufacturing arm and wholly-owned subsidiary with its principal office in ShenZhen, China. CirTran-Asia operates in three primary business segments: high-volume electronics, fitness equipment and household products manufacturing, focusing on the multi-billion dollar Direct Response Industry.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.