CirTran Completes TV Infomercial with Evander Holyfield,
4-Time Heavyweight Champ Promoting ‘Real Deal Grill '
SALT LAKE CITY, February 5, 2007 – CirTran Corporation (OTC BB: CIRT) said today that it has completed taping a TV infomercial with Evander Holyfield for the “The Real Deal Grill™,” a new electric indoor/outdoor cooking appliance it will manufacture and market carrying the name and endorsement of the former four-time world heavyweight champion.
CirTran, an international full-service contract manufacturer of IT, consumer products and electronics, said the infomercial and other promotional video work were completed last weekend in Tampa on January 19 th , 2006. Photos from the shooting are available on the CirTran Web site at http://mysiteh1.com/~realdeal/index.php?pr=Home_Page
The Real Deal Grill includes a deluxe stand and multiple interchangeable cooking surfaces, with numerous never before seen add-on items making it the most versatile “must-have” cooking appliance for any occasion from camping in the mountains, tailgating at a game, or grilling at home.
Trevor M. Saliba, CirTran's Chief Marketing Officer, said the infomercial is scheduled for test airings beginning in March, with full national roll-out of the video and print ads set scheduled for late April.
Holyfield ‘Enthusiastic' About Real Deal Grill
“The champ was great – very enthusiastic and very professional – in shooting the infomercial,” Mr. Saliba said. “Evander has been a winner his whole life, and we believe his fame and reputation will help make The Real Deal Grill a very popular consumer product from the get-go.”
The former champion, now on the comeback trail seeking an unprecedented fifth world heavyweight championship, said he was “very excited to help bring a great new product to boxing fans – and fans of great food. When you connect with a product, it's very important that you are a true believer and make a full commitment . . . consumers, including fans around the world expect nothing less,” he said. “Just like in my boxing career, I am committed to making The Real Deal Grill a true champion of a product that everyone will want to own.”
The Real Deal Grill is being manufactured in China by CirTran-Asia, which specializes in the direct response, sold-on-TV marketplace, and is the first proprietary product to be engineered, manufactured and marketed by CirTran.
“It's taken longer than expected to get the infomercial filmed and finished, and to get The Real Deal Grill into full production,” said Iehab J. Hawatmeh , CirTran's president and CEO. “But it was time well spent: the product and the infomercial are outstanding which we are anticipating a strong product launch into the market, making the Grill looks to be a real winner . . . just like Evander Holyfield ,” he said.
About CirTran Corporation
Founded in 1993, CirTran Corporation (OTC BB: CIRT, www.CirTran.com ) is a premier international full-service contract manufacturer. Headquartered in Salt Lake City, its ISO 9001:2000-certified, non-captive 40,000-square-foot manufacturing facility is the largest in the Intermountain Region, providing "just-in-time" inventory management techniques designed to minimize an OEM's investment in component inventories, personnel and related facilities while reducing costs and ensuring speedy time-to-market. In 1998, CirTran acquired Racore Technology ( www.racore.com ), founded in 1983 and reorganized as Racore Technology Corporation in 1997. Continuing to grow, in 2004 CirTran formed CirTran-Asia as a high-volume manufacturing arm and wholly owned subsidiary with its principal office in ShenZhen , China . Today, CirTran-Asia operates in three primary business segments: high-volume electronics, fitness equipment, and household products manufacturing, focusing on the multi-billion-dollar direct response industry.
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