CirTran Builds Fitness Line with New ‘Ball Blaster' Exercise Product for TV Market
SALT LAKE CITY, July 12, 2007 -- CirTran Corporation (OTCBB: CIRC), an international full-service contract manufacturer, marketer and distributor of IT, consumer and consumer electronics products, said today that it has added to its line of fitness products with an exclusive agreement to license, manufacture and market the new “Ball Blaster™” multi-use exerciser.
Iehab J. Hawatmeh, CirTran's president and CEO, said his company's CirTran Media Corp. subsidiary signed an exclusive agreement with Full Moon Enterprises of Nevada to license the new product for the sold-on-TV market. “The Ball Blaster is an ideal addition for home gyms in today's fitness boom,” he said. “It is a multi-use exercise product which we believe will be well received in the marketplace.”
Mr. Hawatmeh said a patent for the Ball Blaster has been filed by the inventor with the U.S. Patent Office, and that CirTran has the right to make modifications and improvements in the product, now and in the future. Mr. Hawatmeh also said that CirTran has started the process of identifying and meeting with potential celebrity spokespersons who would demonstrate the Ball Blaster in TV infomercials.
The Ball Blaster is the second new exercise product being brought to market by CirTran this year. Earlier, CirTran announced that it signed a three-year $5.4 million contract to manufacture and market the CorEvolution, a fitness product designed to strengthen and rehabilitate the lower back and adjacent areas of the body. CirTran has received fulfillment orders of more than $1.2 million for the product to date.
“CirTran believes that the Ball Blaster is an ideal fit to our product line and marketing programs, and looks forward to the market introduction of the product,” Mr. Hawatmeh said.
About CirTran Corporation
Founded in 1993, CirTran Corporation (OTC BB: CIRT, www.CirTran.com ) is a premier international full-service contract manufacturer. Headquartered in Salt Lake City, its ISO 9001:2000-certified, non-captive 40,000-square-foot manufacturing facility is the largest in the Intermountain Region, providing "just-in-time" inventory management techniques designed to minimize an OEM's investment in component inventories, personnel and related facilities while reducing costs and ensuring speedy time-to-market. In 1998, CirTran acquired Racore Technology ( www.racore.com ), founded in 1983 and reorganized as Racore Technology Corporation in 1997. Continuing to grow, in 2004 CirTran formed CirTran-Asia as a high-volume manufacturing arm and wholly owned subsidiary with its principal office in ShenZhen , China . Today, CirTran-Asia operates in three primary business segments: high-volume electronics, fitness equipment, and household products manufacturing, focusing on the multi-billion-dollar direct response industry.
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