Diverse Media Group Signs Exclusive Agreement
with Awareness Technologies, Inc.
Enters Internet Security Software Category
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LOS ANGELES, September 21, 2006 – CirTran Corporation (OTC BB: CIRT), today announced that its wholly-owned subsidiary, Diverse Media Group (DMG), a Direct Entertainment ™ firm specializing in product marketing and multi-channel distribution in the consumer product, direct response and entertainment industries signed an exclusive marketing and distribution agreement with Awareness Technologies, Inc., a Los Angeles based company for its WebWatcher Computer Monitoring Software. WebWatcher is an Activity Monitoring Software solution that was developed during the last four years by former National Security Agency (NSA) computer programmers, following discussions with intelligence and counter-terrorism officials in the Middle East . Awareness Technologies has since successfully created a unique, completely undetectable software surveillance tool that is being used to help parents monitor and control their children's internet activity in protecting them from potential online predators. The software's secondary platform is being positioned to assist companies and government agencies in monitoring their employees' computer usage in an effort to increase efficiency in the workplace by reducing employees' non-work related activities. Diverse Media Group will be providing all marketing and distribution channels for Direct Response TV, Radio, Print, Live-Shopping, Retail, and Catalog.
Trevor M. Saliba, President of Diverse Media Group “We are very excited to be working with Awareness Technologies, Inc. and their ground breaking product. I am confident that any parent would make this product a must have software on all of their family's home computers”.
Diverse Media Group is preparing to launch a national advertising marketing campaign, which includes radio, television, and Public Relations on all news and talk show formats, the product can be viewed currently and purchased at www.awarenesstech.com .
“We also predict that all business owners and major corporations will view this product as a must have in all IT divisions” Mr. Saliba further added. “With the growing number of corporate employees working from home, it is becoming more difficult to monitor an employee's use of time. This product solves that problem.”
Barry Turner , President of Awareness Technologies, Inc. stated “Working with Diverse Media Group has allowed us to penetrate new markets we had not even considered for our product. Their multi-pronged approach to product positioning has been able to create much faster awareness of our product than all other direct response methods we have used. We have worked very closely with Bill Browne , EVP Marketing and Business Development of Diverse Media Group who leveraged existing relationships with Law Enforcement Agencies, Major Retail Chains and Celebrity Radio Programs to help brand and sell our WebWatcher software product. DMG's management team has viewed our relationship very differently than all of the others we have worked with in Direct Response Marketing. It has been more of a partnership than simply hiring a firm to represent us. We look forward to a long and profitable relationship."
“Diverse media Group has been tenacious in following up to ensure that our WebWatcher product was handled with care and professionalism.” Mr. Turner added.
About Awareness Technologies:
Awareness Technologies develops highly sophisticated surveillance and homeland security software products for use in the battle against international terrorism and in corporate security and industrial espionage. The consumer version of the product is called WebWatcher. It is the most advanced Internet parenting tool available today. It aims to bring parents and their children closer, while simultaneously protecting young people from the dangers often found online. For more information, please visit www.awarenesstech.com .
About Diverse Media Group
Diverse Media Group (DMG), a wholly-owned subsidiary of CirTran Corp. (OTC BB:CIRT) is a Direct Entertainment ™ firm specializing in product marketing, product manufacturing, production services, media financing and multi-channel product distribution (Direct Response, Retail, Live Shopping, Print, Catalog and Internet) in the consumer product, direct response and entertainment industries. DMG is a leading direct response and product marketing firm with a solid presence in the entertainment industry through its talent division, Diverse Talent Group, a Top 12 nationally ranked talent and literary agency in the entertainment industry.
About CirTran Corporation
CirTran Corporation (OTC BB: CIRT, www.CirTran.com) is a premier international full-service contract manufacturer, providing “just-in-time” inventory management techniques designed to minimize an OEM's investment in component inventories, personnel and related facilities while reducing costs and ensuring speedy time-to-market. As a result of its Racore Technology Corporation acquisition in 1997, it formed CirTran-Asia to become a high-volume manufacturing arm and wholly-owned subsidiary with its principal office in ShenZhen , China . CirTran-Asia operates in three primary business segments: high-volume electronics, fitness equipment and household products manufacturing, focusing on the multi-billion dollar Direct Response Industry.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
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